User journeys first
Navigation, calls to action and content relationships are designed around how real visitors need to move through the site.
A website system by New Ideas
Overkado is a reusable Joomla website system built around people, content and user journeys — then shaped to fit each organisation rather than forcing the organisation to fit a template.
Explore the system ↓Most websites are approached page by page. Overkado starts with the people using them.
Those answers shape the content, structure, navigation and reusable Joomla components underneath the experience.
Navigation, calls to action and content relationships are designed around how real visitors need to move through the site.
Typography, spacing, colour, imagery, buttons and layouts stay consistent without forcing every implementation to look alike.
Articles, categories, menus, modules and specialised content are structured so information is easier to manage and discover.
Editors continue using Joomla's familiar publishing tools while the system handles presentation, hierarchy and consistency.
Heroes, cards, featured stories, calls to action, galleries and navigation patterns can be reused across the website.
New programmes, services, products and stories can be introduced without redesigning the entire website from scratch.
The idea underneath Overkado
A visitor may arrive from Google rather than the homepage. Someone reading an article may need a related service. A potential partner may need to understand an organisation before making contact. A customer may need reassurance before making a decision. These are journeys — and the website should help people complete them naturally.
One system. Different identities.
Reusable does not mean repetitive. Overkado provides the foundation — responsive behaviour, component logic, publishing structure and design rules. The organisation provides the identity.
African Beekeepers Limited shows how the same system can support a distinctive organisation, multiple audiences and several different paths through the content.
Organisation information, technical knowledge, products and services connected around the journeys people actually take.
African Beekeepers Limited works across beekeeping, agricultural enterprise development, honey production, equipment, training and knowledge sharing. Its website therefore has to do more than simply display company information.
Start with the organisation: what it does, who it serves and what the website needs to achieve.
Identify the important audiences and the tasks, questions and decisions that bring them to the website.
Use those journeys to shape navigation, content architecture and relationships between information.
Adapt Overkado to the organisation's brand through typography, colour, imagery, layouts and components.
Implement the website in Joomla using reusable components and purpose-built functionality where required.
Introduce real content, test journeys and refine the experience across desktop, tablet and mobile.
Launch on a foundation that can continue changing as the organisation, content and audience needs change.
Overkado gives New Ideas a tested starting point for the things that should not need to be reinvented every time. More of the project can then go into understanding the organisation, improving user journeys and solving what is genuinely unique.
04 — Start a project
Overkado can form the foundation for a new Joomla website, a redesign of an existing one, or a more specialised organisational platform.
Share the organisation, audiences and key journeys. We can shape the system around them.
Start a project ↗Tell us what works, what feels unclear, or what would make the experience better.
Give feedback ↗