Written by  2017-08-19

Exchange Hub corporate identity

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The Brief

The brand is ExchangeHub in software and infotech industry. The client wanted a logo that can: 1. Evoke concept of messaging, 2. Evoke concept of a hub or a junction, 3. evoke communication (non telephony).

Rationale:

Colour: 1. Blue relates to trust, honesty and dependability, therefore helping to build customer loyalty.
Blue logotype bubble - Evokes aspect of messaging.
Cross hub - Evokes aspect of exchange Cross hub colours
white and grey - evokes communication entities

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