Written by  2017-08-19

Chepseba Lagat & Associates logo

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The Brief and Rationale

Chepseba Lagat & Associates wanted a logo to represent their law business. We responded with an identity to suit teir business - here is the rationale: 

Logotype: 3 bars - depicts reference books and/or knowledge/wisdom Colour variation (blue shades) in the bars symbolise variety Colour choice - blue is serious, reliable suitable for legal professions Font choice - Trojan Pro - epic font associated with knowlege/wisdom & reliability thus making it suitable for legal presentation.

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