Written by  2017-08-19

Applaus Identity

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The Brief

Applaus is an brand in Software and InfoTech industry with specialist in events. This logo is intended to establish and keep a serious, yet playful profile on their new event apps for iOS and Android. Starting with festivals, They sought to expand to other areas of use in the future. They wanted a logo that is dynamic enough to fit different event categories, ranging from music to sports. They wanted a brand powerful enough on its own to be associated with enthusiasm and the word "applause". Thirdly, they wanted a design to be visually clean, and suitable for both traditional print and digital media.

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